Backcombed hair, sunglasses and clothes with animal prints.

Pikotaro, 53 years old Japanese singer, has become an International celebrity with the hit "Pen-Pineapple-Apple-Pen".

The song was uploaded online by Pikotaro himself on August 25th 2016. It reached the digital platform only after having collected crazy high numbers: more than 650 million views on Youtube, entering the top 100 of the most viewed worldwide videos; more than 450 million views on other social networks all over the world, with an average number of 3 million views per day; more than 36.000 related videos, including comments, interpretations and parodies, interpreted as well by some of the most important YouTubers.

"PEN PINEAPPLE APPLE PEN" video also earned the Guinness World Record as "shortest song to enter the Billboard Hot 100". It was played on all major TV networks (from the American CNN, to the English BBC, to the Thai cHANNEL3) and became a real "mania" among Japanese and international celebrities. JUSTIN BIEBER as well called on Twitter "his favorite video".

The hit still is a great success, with more than 200 million views and 36.000 related videos.
An advice? Be ready for his next move!